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Paula Begoun (born November 14, 1953), also known as "The Cosmetics Cop", is an American talk radio host, author and businesswoman. She is the Founder of Paula's Choice and Beginning Press Publishing.〔(Beginning Press Publishing )〕 She is known for her view that skin care and cosmetics should be based on ingredients that have been subjected to peer reviewed research.〔(About Paula’s Choice Skin Care and Cosmetics )〕 ==Career== Begoun was born in suburban Chicago, Illinois. As a child, Begoun suffered from acne and eczema. She studied science at Northern Illinois University before moving to Washington D.C. in 1978 to work as a professional makeup artist and esthetician. Begoun then relocated to Washington, and opened her own cosmetics stores in Seattle in 1981, adding a business partner a short time later. In 1982, KIRO-TV in Seattle, Washington offered Begoun a consumer/feature reporter position, where she began reporting on the beauty industry as an investigative journalist. At that time she began working on her first book, ''Blue Eyeshadow Should be Illegal''. Begoun had sold her business shares to her partner in 1984, and at the end of 1985 she self-published ''Blue Eye Shadow Should Be Illegal''.〔(Self-Publishing-Hall-of-Fame-Bs Self Publishers Hall of Fame: The Bs: Blue Eyeshadow Should be Illegal, 1st ed. 1985 )〕 The book gained national attention, and resulted in the first of many appearances for Begoun on ''The Oprah Winfrey Show''. She also began writing a syndicated column titled "Dear Paula," and received thousands of letters from women across the nation asking for specific information on various beauty products.〔(NT Times Daily News: Dear Paula Column )〕〔(Augusta Chronicle: Dear Paula Column )〕 These requests inspired Begoun to write ''Don't Go to the Cosmetics Counter Without Me''. The first edition was published in 1992. In 2008, Begoun created Beautypedia.com, an online version of ''Don't Go to the Cosmetics Counter Without Me''. The site is a product review database that claims to cover over 45,000 products from more than 300 brands. In the early 1990s, Begoun began work with a team of cosmetic chemists to develop her own line of cosmetics and skin-care products. She claims that her products offer results based on published, peer-reviewed research, and that her extensive research of the cosmetic industry provided her with the expertise necessary to develop these formulations.〔(About Paula’s Experience )〕 In 1995, Begoun began selling her products online. This has led some consumers to question the objectivity of her product reviews. As counter to these concerns, Begoun claims that Paula's Choice is one of the only companies that recommends products other than their own. 〔(【引用サイトリンク】url=http://askanesthetician.wordpress.com/2010/02/23/paula-the-cosmetcs-cop-begoun-friend-or-foe-to-the-skincare-consumer/ )〕〔(【引用サイトリンク】url=http://www.epinions.com/review/Book_Don_t_Go_to_the_Cosmetics_Counter_Without_Me_Paula_Begoun_Bryan_Barron/content_78407437956 )〕〔(【引用サイトリンク】url=http://www.makeupalley.com/product/showreview.asp?ItemID=100902 )〕 Begoun remains a consultant for dermatologists, plastic surgeons, major cosmetics companies, news and industry insiders.〔(The Denver Post, December 12, 2009: Fashion's look-back decade )〕〔(LA Times, June13, 2010: Brush Up at the Makeup Counter )〕〔(Salon, January 18, 2010: Hype in a Jar )〕 She positions herself as an internationally recognized authority and consumer advocate for the cosmetics and hair-care industries, and routinely appears on news and talk shows, including ''CNN,〔( CNN: Live From the Headlines Show Transcripts, June 17, 2003 )〕 Oprah,〔(The Oprah Winfrey Show, November 11, 2008 )〕 The Dr. Oz Show,〔(The Dr. Oz Show, May 10, 2010 )〕'' and ''The View.〔(The View, Nov. 11, 2008 ), November 2008]〕''〔(Nellie Cashman Business Women of the Year )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Paula Begoun」の詳細全文を読む スポンサード リンク
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